Shadow AI: When teams secretly introduce AI into their organization
“Shadow AI,” the use of AI in work contexts with personal tools represents a reality for many organizations. And a major threat. Let’s deep dive.
Category: Web & Social Media
Digital Sobriety: 5 Actions to Reduce Your Carbon Footprint on the Web
With the integration of artificial intelligence in all facets of digital life, cloud computing is becoming increasingly energy-intensive. Quietly, some agencies and web companies are now promoting “digital sobriety,” a concept that involves attempting to reduce the carbon footprint of online activities. Here are five actions to consider to participate in this movement.
Who is Heylist, the Canadian application for managing nano influencer campaigns that just won a Webby Awards?
On May 12th, in New York, Heylist turned heads by winning a prestigious Webby Awards in the “Marketing and Content Management for Applications and Software” category. Interview.
Ghibli, “Starter Packs”… Backlash Against Social Media Trends
Is LinkedIn’s business strategy starting to backfire? With its increasing focus on video and visual content, LinkedIn continues down the path of “TikTokification”. But add an overabundance of AI-generated posts to the mix, and you get a bloated feed that’s starting to wear on many users of the platform.
Is Audio Advertising Finally Reaching Maturity?
After a wild west-style beginning, the landscape of advertising placements has become more structured in the world of podcasts and online radio. We took stock of the situation with Stéphane Berthomet, a year and a half after launching his “native” audio advertising agency, Podpass.
LinkedIn: How to Counter the Drastic Drop in Business Page Visibility
Several LinkedIn observers have recently noticed a “drastic drop” in the reach of posts shared from company pages. The reason is simple: LinkedIn wants businesses to pay to be seen. Here’s how to work around this algorithmic issue.
The Future of the Internet? Smaller Communities and More Curation Experiences
The media outlets The Verge and Vox Media conducted a study of 2,000 adults representative of the American population on their views of online communities in the post-social media and artificial intelligence era. Here are the five key takeaways from this highly colorful report!
My Facebook Account Got Hacked: What to Do?
Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations over the past year.