With ChatGPT, there is virtually no limit to the amount of text a company can produce to document its policies, practices, processes, and project progress. Edouard Reinach and Gabriel Lesperance, founders of the Quebec-based startup Trampoline AI, have devised an algorithm to facilitate information retrieval within an organization. Here’s how it works.
Increasingly, internet users are going directly to ChatGPT to find answers to their questions rather than surfing the internet and consulting thematic websites or blogs. In a way, the OpenAI platform is then undercutting content creators by not referring to them, very little, or very poorly in its responses. Should this be a cause for concern?
In recent years, social media has been accused of all sorts of evils, particularly in creating “addiction” through mechanisms deployed to capture and retain our attention “at any cost”. However, Camille Alloing, a researcher in digital communications rejects this thesis. Interview.
The micro-blogging network X, previously known as Twitter, will soon celebrate its 18th anniversary. Long the sole dominator of its niche, it has seen the emergence in 2023 of various competitors offering a similar experience. Here’s an overview of the atmosphere on X, as well as on two competing platforms.
The world of social networks is undergoing a significant reconfiguration. Among the notable trends is the rise of LinkedIn for content and influencer marketing.
We are coming out of a significant year of questioning and reflection on the nature and function of social media. Could the coming year bring us answers regarding a healthy and ethical use of social media? Let’s hope so. Here are four web trends to watch in 2024.
A recent study by the Hubspot platform highlights the various uses of artificial intelligence in the day-to-day work of marketing professionals. Here are the highlights.
Legislation on the accessibility of online resources has been around for some time now, both in Canada (2019) and in the USA and Europe. In 2021, Ontario raised its requirements, and we can expect a move towards greater accessibility of web content in the coming years. Here’s an interview with Kim Auclair, Web communications consultant.
