Gone are the days of polished narratives and political correctness. It's time to embrace and showcase our true selves on social media—strengths, flaws, and imperfections included!
The recent buzz around the microblogging platform Bluesky—ironically founded by Twitter’s former creator, Jack Dorsey, who exited the venture last May—positions this social media platform as a legitimate competitor to X. After the lukewarm results of Mastodon, Threads, and other "decentralized" platforms with similar ambitions,…
With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.
Between ever-changing TikTok trends, Twitter battles filled with self-referential hashtags, prank accounts, and irreverent memes, it can sometimes be hard to make sense of what we’ll conveniently call "web culture." How can we understand this language that blurs the line between reality and fiction, satire…
In the minds of many, emerging technologies are supposed to be our lifeline to combat the climate crisis. However, it’s becoming increasingly clear that the rapid development (and adoption) of AI poses as many environmental problems as it solves.
How can generative AI be used in the best way while mitigating its risks of "hallucinations"? Researchers provide an answer through a model that crosses the ability to verify AI-generated information with the importance of the information's accuracy. This is useful in the era of…
During the 28th episode of The Social Show, the podcast about content creation, Francis Jette hosted Jean-Luc Sanscartier, an online marketing specialist who landed a job at Google largely thanks to his personal brand built on LinkedIn. Here's a summary.
The American investment fund Andreessen Horowitz has just released a study on the various generative AI tools that are experiencing the most success. ChatGPT obviously takes the lion's share. But the famous solution from OpenAI is far from alone in the market.
Since April 17th, TikTok has been rolling out a new image-sharing app similar to Instagram in Canada and Australia. It's called TikTok Notes. We've gathered initial impressions from web professionals who've tried it out.
With ChatGPT, there is virtually no limit to the amount of text a company can produce to document its policies, practices, processes, and project progress. Edouard Reinach and Gabriel Lesperance, founders of the Quebec-based startup Trampoline AI, have devised an algorithm to facilitate information retrieval…
Increasingly, internet users are going directly to ChatGPT to find answers to their questions rather than surfing the internet and consulting thematic websites or blogs. In a way, the OpenAI platform is then undercutting content creators by not referring to them, very little, or very…
In recent years, social media has been accused of all sorts of evils, particularly in creating "addiction" through mechanisms deployed to capture and retain our attention "at any cost". However, Camille Alloing, a researcher in digital communications rejects this thesis. Interview.
The micro-blogging network X, previously known as Twitter, will soon celebrate its 18th anniversary. Long the sole dominator of its niche, it has seen the emergence in 2023 of various competitors offering a similar experience. Here's an overview of the atmosphere on X, as well…
