More and more people are adopting cybersecurity best practices—like enabling two-factor authentication on their various electronic devices. However, threats have become increasingly sophisticated since the arrival of ChatGPT. An interview on this topic with Emeline Manson, fraud prevention and cybersecurity trainer.
Should you publish daily on LinkedIn or stick to just a few scattered posts to avoid saturating your audience? To provide some answers, social media management software publisher Buffer analyzed over 2 million posts from 94,000 LinkedIn accounts. Here are the four key takeaways.
Should you post every day on LinkedIn or just settle for a few scattered posts to avoid saturating your audience? Buffer software analyzed more than 2 million posts from 94,000 LinkedIn accounts to find out. Here are the four main takeaways.
Thinking they're doing the right thing, several organizations seeking visibility on LinkedIn frantically publish content on their company page then ask their employees to like and comment on everything, in order to amplify its reach. This is a misunderstanding of the platform, which has made…
In recent years, platforms like Facebook, Instagram and LinkedIn have clearly shown an intention to prioritize video in their respective news feeds, to align with their competitors TikTok or YouTube. However, recently, social media manager Marie-France Gosselin has identified a very different trend on Facebook,…
"Shadow AI," the use of AI in work contexts with personal tools represents a reality for many organizations. And a major threat. Let's deep dive.
With the integration of artificial intelligence in all facets of digital life, cloud computing is becoming increasingly energy-intensive. Quietly, some agencies and web companies are now promoting "digital sobriety," a concept that involves attempting to reduce the carbon footprint of online activities. Here are five…
On May 12th, in New York, Heylist turned heads by winning a prestigious Webby Awards in the "Marketing and Content Management for Applications and Software" category. Interview.
Is LinkedIn’s business strategy starting to backfire? With its increasing focus on video and visual content, LinkedIn continues down the path of “TikTokification”. But add an overabundance of AI-generated posts to the mix, and you get a bloated feed that’s starting to wear on many…
After a wild west-style beginning, the landscape of advertising placements has become more structured in the world of podcasts and online radio. We took stock of the situation with Stéphane Berthomet, a year and a half after launching his "native" audio advertising agency, Podpass.
Several LinkedIn observers have recently noticed a "drastic drop" in the reach of posts shared from company pages. The reason is simple: LinkedIn wants businesses to pay to be seen. Here’s how to work around this algorithmic issue.
The media outlets The Verge and Vox Media conducted a study of 2,000 adults representative of the American population on their views of online communities in the post-social media and artificial intelligence era. Here are the five key takeaways from this highly colorful report!
Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations…
