In a market characterized by a talent and labor shortage, employers must redouble their efforts to be seen by potential candidates. They must find new ways to highlight their company and their employees. In this regard, aerial drone photography would now be a card to include in an employer branding content strategy.
This is what Julien Gramigna, project manager and co-founder of the Laval-based aerial photo and video company Vuduciel, explained to us.
As soon as spring arrives and the grass turns green,” explains Gramigna, “companies contact us and say, ‘We’d like to make a short video to showcase our business.
Those videos or photos are used in social media or on the website, he continues. If you add an aerial photo of employees to the gallery, that visual can be used to enhance the company’s career page, as engineering firm Tetra Tech has done (see photo in banner of article).
We took aerial photos with all the employees in front of their company,” confirms Julien Gramigna. If a company has 500 employees, it becomes complicated to put a podium in front of them to make sure you see everyone’s face. When you take an aerial photo, the problem is solved. You can see everyone’s face, even the little ones!”
Showing that you are “fat”
In addition to showcasing employees, aerial drone photography can also be very interesting for showing the “physical” size of a company.
These types of corporate videos are indeed very popular right now. Company managers want to show that they have several departments, that it’s big. They want to show their competitor that they are well established. So they’ll ask us to do aerial shots of their machinery, their factories or their warehouses.”
Vuduciel has produced several such corporate videos, whether it’s to show the extent of a quarry (see the corporate video of Béton Lafarge), the height of a crane (below) and the complexity of a mining site’s operations (Casa Berardi Mine).
It must be said that the effect is striking. The quality of the photos and videos taken by drone is no longer in question. Julien Gramigna explains that the DJI Mavic 3, which is one of the most popular models in the industry, has a camera with a 20X zoom that allows it to go after details as precise as a “window seal”.
The drone can also fly indoors, says Vuduciel’s co-founder. If you have ceilings over 20 feet, it’s nice to film with a drone.”
Enough to blow the minds of future employees engineers, technicians or professionals from various backgrounds that you want to court and attract to your company.
