Jean-Pierre Lauzier, sales consultant, lecturer explains the difference between positive questions and negative affirmations. A distinction that’s far from trivial if you want to succeed in your projects!
As announced last July, Facebook and Google have stopped relaying Canadian news in opposition to Bill C-18. Since then, Canadian brands have shown a wide range of reactions, from moderate boycotts to outright indifference.
The Marketing Manager, Edmonton Communities is responsible for managing and implementing all aspects of the advertising and promotional components of Edmonton communities division’s annual marketing program.
While telecommuting became widespread during the pandemic, many employers want to put the brakes on the practice. To gain a better understanding of the subject, a recent study carried out a wide-ranging survey of telecommuting practices around the world. With some surprising results!
Earlier this summer, McKinsey Global Institute published a detailed report on the future of offices and hybrid working. The least we can say is that the sector is in for a profound upheaval! Here’s a 4-point analysis.
The economy may be contracting and the labor shortage may be easing off, but that doesn’t mean employees are any happier. Generation Z, in particular, is on a tear. Here are two HR trends from the past year, showing how trigger-happy and low-tolerance this category of employee is in their current jobs. Employers beware!
Faced with the climate crisis and the accelerating digital shift, companies need not one, two or three creative employees, but a whole army to overcome today’s challenges. Not an easy task, given that every company still has its share of rational, Cartesian and sometimes rigid employees. Good news: American researchers have discovered how to unleash creativity in “conventional” minds. Yes, yes, you read that right!
For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked 2023 in the world of marketing, technology and communications.
