Lacking passion for your job isn’t a crime. Neither is not living for your work. But some employees take disengagement a step further, sticking to the bare minimum — the whole “quiet quitting” trend. What can be done about these demotivated, and above all, disengaged employees? We put the question to HR consultants.
The Institute for Research on Public Policy (IRPP), one of Canada’s oldest and most trusted think tanks, is recruiting a Communications and Digital Engagement Advisor to join its growing communications team.
Are productivity gains from AI a miracle or a mirage? It’s a dilemma many organizations are facing today, as they observe rising individual performance among their employees… with no measurable effect on their overall results. Let’s try to understand why.
Email marketing remains the most effective way to prospect, retain customers, and grow sales. At least, that’s the conviction of Myriam Forest, who is launching a new training course on email marketing. An interview on best practices for making email marketing an effective business driver.
Under the subdued lighting of the Le Bungalow event space, housed in the historic red-brick building on Richarson Street, Rebecca Peel (LIONS Advisory) delivered a state-of-the-industry address on advertising to A2C members gathered at Journée Idéa 2026 on June 11. Here are her key takeaways.
Due to the current political and cultural polarization, many internet users are stepping back from posting on social media and shifting their conversations to private messaging on digital platforms. This content inevitably falls outside brands’ radar — which is what’s known as “dark social.” We explored the topic with Hugo Cesaratto, a digital marketing specialist.
TikTok is now a well-established platform for building your employer brand and supporting recruitment efforts. But decoding its language and finding the right tone to stand out isn’t always straightforward. Here are three angles to work with.
Recent surveys from the United Kingdom and the United States point to a growing trend of employers scaling back employee benefits. Let’s look at how this is playing out in the Canadian market.
