What is the Probability of Doing Business with a Customer?
Jean-Pierre Lauzier, consulting expert, sales consultant explains the 7 situations of closing a sale, from the least likely to the most certain.
How to Manage a Situation of Abuse of Power in a Sales Relationship?
Jean-Pierre Lauzier, consultation expert, sales consultant and author of the book “Le coeur aux ventes”, regularly gives his personal and commercial development advice on Isarta Infos. Today, he talks about situations that escalate with customers and how to get out of them.
Ready for the Reign of Introverts at Work?
Bosses and managers tended to look positively at workers who worked long hours in the office and to favour chatty employees, extroverts, who have the upper hand in meetings and discussions in the hallways.
Influencer Marketing: More Than a Quarter of Sponsored Publications don’t the Mention Collaboration with the Brand
A recent study reveals the extent of a (bad) influencer marketing practice: the lack of transparency in relations between brands and influencers.
TikTok: The New Eldorado of Digital Influencer Marketing
Digital influencer marketing agency Clark Influence explains what TikTok is and how this emerging social network can be an opportunity for brands.
How Should Brands Approach Gen Z?
This is what the Khoros and Talkwalker customer engagement and social intelligence digital platforms tackled in a report released last month. Here are the lessons to be learned.
Work-Life Balance More Important Than Salary Since Pandemic
While salary and benefits historically top the list of incentives for current and prospective employees, a new study by ADP Canada and Maru Public Opinion indicates work-life balance now outweighs pay.
The Return to the Office, a Dance for Two
When planning to return to the office, the reflex of many is to look, on the one hand, at what employers want and, on the other, at what employees want, as if these two parties were acting independently of each other.