Artificial intelligence, social media, brand online visibility… American research firm Gartner has just released a report on the influence of technological advancements in the field of marketing and the major upcoming trends for 2024 and beyond. Here’s a summary.
It’s a tough time for those aspiring to managerial roles. Pressured from all sides, caught between a management eager to achieve its business goals at all costs and an increasingly demanding workforce, managers are left to fend for themselves in many organizations, resulting in a cocktail of exhaustion, disengagement, and disillusionment.
There is no inevitability in experiencing a first professional setback early in one’s career. This is the interesting conclusion of a study published by researchers in 2023, which shows that apprentices who undergo a professional setback tend to make more “conscious” choices thereafter. Here’s the explanation.
In recent years, social media has been accused of all sorts of evils, particularly in creating “addiction” through mechanisms deployed to capture and retain our attention “at any cost”. However, Camille Alloing, a researcher in digital communications rejects this thesis. Interview.
When recruiters discuss artificial intelligence, they typically focus on the benefits it can offer employers in terms of filtering, selecting, or evaluating candidates. However, they tend to overlook the fact that candidates also have access to this technology. This could potentially disrupt the world of recruitment!
Reporting to the PICS Communications Manager, the Communications Specialist will have the opportunity work closely with PICS staff, senior climate researchers, and stakeholders across the province to contribute to the implementation of PICS strategic plan and communication strategy.
We are a strategic, high-growth organization helping the industry’s largest digital marketers unlock unique value on the Perkopolis platform. In this role you will provide support for our team of account executives to ensure flawless execution of our digital advertising.
The micro-blogging network X, previously known as Twitter, will soon celebrate its 18th anniversary. Long the sole dominator of its niche, it has seen the emergence in 2023 of various competitors offering a similar experience. Here’s an overview of the atmosphere on X, as well as on two competing platforms.
