A consultant in storytelling, personal branding, and public speaking, André Hamilton has created a new training course on networking—one of the most stressful and uncomfortable activities… but one that can be learned and yields significant results. An interview on best practices to adopt in this…
Between a sluggish economic climate and the rise of remote work, corporate cultures have been put to the test in recent times. To strengthen them, here are a few ritual ideas that are easy to implement in your organization.
While the CEO of the National Bank may insist that "now is not the time to panic" in his latest address on the economy, it's hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the…
Gone are the days of polished narratives and political correctness. It's time to embrace and showcase our true selves on social media—strengths, flaws, and imperfections included!
As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.
New Year, New Challenges! What does 2025 have in store for the world of Human Resources? After reviewing numerous reports on the topic, here’s our selection of three key trends that could profoundly shape the HR profession.
Despite all the praise generative AI receives, there are still few use cases where it genuinely saves companies time or money. Most businesses remain in the exploratory and testing phase, aiming to stand out from competitors. To fully harness the potential of this new technology,…
A shift in trends. After navigating labor shortages and the widespread adoption of remote work, HR professionals in 2024 had to adapt to an economic slowdown and a stronger in-office presence—all while keeping pace with the rapid rise of AI. Let’s explore four key highlights…
Are we heading towards a world without managers? We discussed this issue with Julie Tremblay-Potvin, a strategist in people and organizational development at De Saison.
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: "How?" Web marketing consultant Myriam Jessier.
The creative agency Cossette has just moved into its new offices located in the heart of Montreal’s business district, two years after relocating to WeWork. Louis Duchesne, its president for Quebec and Eastern Canada, reflects on this experimental phase and the birth of the "structured…
During a workshop at the 2024 HR Congress, talent acquisition consultant Caroline Boyce weighed in on a key question: "Automation vs. Personalization in Recruitment: What’s the Future of the Candidate Experience?" Unsurprisingly, she favors the latter (personalization) over the former (automation) to provide a truly…
Between ever-changing TikTok trends, Twitter battles filled with self-referential hashtags, prank accounts, and irreverent memes, it can sometimes be hard to make sense of what we’ll conveniently call "web culture." How can we understand this language that blurs the line between reality and fiction, satire…
