Which Marketing Skills Will Be Most Valuable in the Coming Years?

In this time of significant transformation (generative artificial intelligence, data growth, digital shifts...), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in…

“AI will not replace recruiters, it will augment them.”

Jean-Baptiste Audrerie is an expert in HR technologies. As a privileged observer of the gradual emergence of artificial intelligence in human resources, we interviewed him about these new trends and the future of the HR function.

Is Disconnecting During Vacations the Responsibility of Colleagues?

Studies show that workers have great difficulty avoiding checking their "work" emails during vacations. In a recent publication, Luc Lapointe, HR consultant and popularizer of studies on telework management, suggested placing some of the responsibility for disconnecting on colleagues. Let's examine his proposal and the…

Marketing Leaders See Their Budgets Collapse Since the Pandemic

How to do more with less? This is the question many marketing leaders must be asking themselves. A study by Gartner reveals that marketing budgets have never returned to pre-COVID levels. Worse still, they have been steadily decreasing over the past three years. Here are…

The 3 Key HR Trends Since Early 2024

Summer is a time to rejuvenate... and review the first half of the year. As we take a brief summer break, let's conduct this exercise for the world of human resources. Here are the three highlights that have caught our attention.

Practical Tips to Improve Your Digital Well-Being

Laurie Michel, a specialist in digital well-being, addresses major questions about preserving mental health related to our digital usage in a monthly podcast produced in partnership with Isarta. Here are her tips from her last three episodes.

How AI Affects Jobs, Skills, Productivity, and Wages

PwC has just released its first Global AI Employment Barometer 2024. This report analyzed over half a billion job postings in 15 countries. Productivity, wage increases, job growth... Here are the 5 key highlights.

The 4 Modes of Using Generative AI to Know for Avoiding “Botshit”

How can generative AI be used in the best way while mitigating its risks of "hallucinations"? Researchers provide an answer through a model that crosses the ability to verify AI-generated information with the importance of the information's accuracy. This is useful in the era of…

Recruitment: Should We Give the “Counteroffer” a Chance?

In recruitment, when the question of the "counteroffer" arises, workers and recruiters usually adopt the same position: it’s… "refused"! "Too little, too late," is the hasty conclusion. In a recent LinkedIn post, Vincent Decitre, executive coach and president of Decitre & Associates, suggests revisiting this…