As a social media platform, LinkedIn remains little exploited from a purely marketing perspective. However, a new trend is gradually taking hold on the platform: LinkedIn's version of influencer marketing. Let's take a closer look at this phenomenon that is both global... and very local.
Since the cookie apocalypse, companies have been encouraged to develop their own in-house customer database, through the creation of an e-mail mailing list. As a result, companies have gone on the hunt for e-mails, with white papers, webinars and newsletters as bait. But periodically, it's…
It's an emerging trend aimed at increasing employee engagement and team performance: job crafting, or the act of shaping one's work to find more meaning in it. French platform Somanyways, a specialist in the field, has just released a guide on the subject. Here's an…
For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked…
Isarta partnered two major HR conferences at the start of the year: CPHR Canada in Vancouver and HRPA 2023 in Toronto. This was an opportunity to meet recruitment professionals from the west to the east of the country… and also to get a feel for…
Continuation of our summary of C2 Montréal, the major creativity event attended by the Isarta team on May 26 with New York creative Rei Inamoto, founder of I&CO.
The great challenge of our time is discoverability. This is true for cultural products, but also for job seekers. Without the right keywords in a LinkedIn profile, there's a good chance an application will fall through the cracks of a recruiter. Here are some tips…
In content marketing, defining your message and sticking to it is usually the basis. Especially when it comes to publishing on social media. However, Tiktok influencer Geneuviève Thibault (@socialmimi), proposes another avenue, which, visibly, bears fruit.
Isarta welcomed Francis Jetté, consultant in digital content strategy and social media. During this conference, the expert and host of The Social Show podcast shared some good practices to have a better presence on social media.
Available to the general public since last November, the artificial intelligence application Hippoc is off to a great start on the marketing tools market, with already a thousand users in 32 countries, partnerships with major marketing agencies and a $3 million investment from a venture…
Since the launch of ChatGPT, the genie is out of the bottle. The use of artificial intelligence in web content production is expected to become more prevalent in the coming years. How to deal with it? Answers with Olivier Blais, co-founder of Moov AI.
On the Internet, the majority of articles about "perfectionism" are aimed at warning us against it, at work and on social media. But what if these articles are all wrong? Let me put it this way.
Winter is usually a time for illness. As a result, schools and daycares are deserted, and parents work from home with their little ones around. Here are the top 5 tips gleaned from an author currently in this situation.
