After years of sprinkling the "buzzword" of AI on all sorts of societal or organizational issues, could it be that the year of artificial intelligence has finally arrived? Here are 6 trends to watch in communication and marketing in 2023.
20 years ago, on January 3, 2003, Isarta Jobs was created. 500,000 registered members, 13,000 client employers, and more than 100,000 job openings later, Isarta continues to support professionals in the fields of communications, marketing, and digital media throughout their careers.
After years of uncertainty on all fronts, HR professionals are finally beginning to see the major trends of tomorrow in the workplace stabilize. But they still don't have all the answers to the new challenges that this implies!
The video resume gained sudden popularity when it was introduced by TikTok in its (defunct?) "TikTok Resumes" feature, aimed at employers. Little known to the general public, this vehicle is nevertheless gaining ground with recruiters (76% are in favor of it, according to a LinkedIn…
Myriam Jessier, consultant and trainer specialized in web marketing, was the guest speaker at Isarta's Midi Express to discuss the new trends to be taken into account in terms of search engine optimization. Here are a few points to remember from her speech.
Companies need to be creative to meet the complex challenges of our time. However, this subject is not always well understood by the general public, or even by researchers. Here are four recent studies that shed new light on the notion of creativity.
Interview with Benoît Skinazi, co-founder and chief marketing officer of Sharethrough, who talks about their new "green programmatic platform" product launched last June.
Since the onset of the telework pandemic, work organization experts have repeated ad nauseam the importance of communication.Two years later, could it be that we have entered an era of virtual "hyper-communication" ?
Jean-Pierre Lauzier, consultant, speaker in sales explains how to restart his networking on good feet… by taking into account the post-pandemic evolutions!
Summer vacations are a good time to "disconnect"… in every sense of the word! Except that the news did not stop this summer. Here is a small selection of news that should not be missed by marketing and communications professionals.
"Live and work from anywhere." This is the slogan announced on April 28 by Brian Chesky, the co-founder and head of the popular home rental platform Airbnb.
In an age when everyone feels like they're "chasing their time," productivity tips aimed at white collar workers abound on the Internet. Yet a 2018 study at Ohio State University shows the limits of over-planning.
Excluding donation solicitation during live broadcasts, the TikTok platform didn't really offer a way for influencers to monetize their content. The situation is about to change, with the launch in beta of a paid subscription feature called "LIVE Subscription". Explanations.
