Shadow AI: When teams secretly introduce AI into their organization
“Shadow AI,” the use of AI in work contexts with personal tools represents a reality for many organizations. And a major threat. Let’s deep dive.
Tag: chatgpt
“AI can quickly save recruiters one day per week”
Artificial intelligence is infiltrating everywhere… including the recruitment sphere. A trend fully embraced by HR coach and speaker Philippe Zinser, who has created a new dedicated training program. Interview.
Does the future of marketing lie in SEO within AI platforms?
Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.
Companies and Professionals Say No to Generative AI
Amid the flood of calls to quickly adopt generative AI, some voices are expressing hesitation toward a technology that, at this point, still has many flaws.
Discover the 3 Next Steps in Generative AI
Despite all the praise generative AI receives, there are still few use cases where it genuinely saves companies time or money. Most businesses remain in the exploratory and testing phase, aiming to stand out from competitors. To fully harness the potential of this new technology, three new concepts must be integrated into how we think about and adopt generative AI. Here’s what they are:
How Can Marketing Professionals Integrate Artificial Intelligence into Their Practices?
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: “How?” Web marketing consultant Myriam Jessier.
Which Marketing Skills Will Be Most Valuable in the Coming Years?
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts…), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in the future?
“AI will not replace recruiters, it will augment them.”
Jean-Baptiste Audrerie is an expert in HR technologies. As a privileged observer of the gradual emergence of artificial intelligence in human resources, we interviewed him about these new trends and the future of the HR function.