Generative AI applications are currently very popular within the web content creation community. The burning question is: how can ChatGPT help me? But the opposite consideration is just as important: what types of content are best not generated by AI?
The question for businesses is no longer whether they should use AI or not... given that employees are already using it autonomously in their work without waiting for permission! This is, in any case, the picture of the market painted by a recent study by…
Generative artificial intelligence (AI) tools like Gemini and ChatGPT are currently very popular among many organizations looking to leverage their benefits. In the job search arena, some voices are condemning their use, while others are celebrating it. It's not easy to navigate this landscape.
With ChatGPT, there is virtually no limit to the amount of text a company can produce to document its policies, practices, processes, and project progress. Edouard Reinach and Gabriel Lesperance, founders of the Quebec-based startup Trampoline AI, have devised an algorithm to facilitate information retrieval…
Increasingly, internet users are going directly to ChatGPT to find answers to their questions rather than surfing the internet and consulting thematic websites or blogs. In a way, the OpenAI platform is then undercutting content creators by not referring to them, very little, or very…
Artificial intelligence, social media, brand online visibility... American research firm Gartner has just released a report on the influence of technological advancements in the field of marketing and the major upcoming trends for 2024 and beyond. Here's a summary.
We are coming out of a significant year of questioning and reflection on the nature and function of social media. Could the coming year bring us answers regarding a healthy and ethical use of social media? Let's hope so. Here are four web trends to…
What does 2024 have in store for the marketing and communications sphere? What trends should we keep an eye on, and what are the main challenges to face? Here are some insights on the subject.
Reconsideration of Remote Work, Improvement of Hybrid Work Conditions, Artificial Intelligence, and a Growing Challenge of Talent Retention... These are some of the significant highlights experienced by HR professionals in 2023, analyzed in detail.
New social and technological trends are invading the CV. Some of them are undoubtedly positive (candidates' transparency about jobless periods), while others leave us wondering (the use of ChatGPT) or worrying (the rejection of non-binary candidates). Analysis.
A recent study by the Hubspot platform highlights the various uses of artificial intelligence in the day-to-day work of marketing professionals. Here are the highlights.
Several studies have recently looked into the growing impact of artificial intelligence (AI) and automation in the field of human resources (HR). Isarta has compiled them for you.
For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked…
