Shadow AI: When teams secretly introduce AI into their organization
"Shadow AI," the use of AI in work contexts with personal tools represents a reality for many organizations. And a major threat. Let's deep dive.
Tag: chatgpt
“AI can quickly save recruiters one day per week”
Artificial intelligence is infiltrating everywhere... including the recruitment sphere. A trend fully embraced by HR coach and speaker Philippe Zinser, who has created a new dedicated training program. Interview.
Does the future of marketing lie in SEO within AI platforms?
Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.
Companies and Professionals Say No to Generative AI
Amid the flood of calls to quickly adopt generative AI, some voices are expressing hesitation toward a technology that, at this point, still has many flaws.
Discover the 3 Next Steps in Generative AI
Despite all the praise generative AI receives, there are still few use cases where it genuinely saves companies time or money. Most businesses remain in the exploratory and testing phase, aiming to stand out from competitors. To fully harness the potential of this new technology,…
How Can Marketing Professionals Integrate Artificial Intelligence into Their Practices?
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: "How?" Web marketing consultant Myriam Jessier.
Which Marketing Skills Will Be Most Valuable in the Coming Years?
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts...), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in…
“AI will not replace recruiters, it will augment them.”
Jean-Baptiste Audrerie is an expert in HR technologies. As a privileged observer of the gradual emergence of artificial intelligence in human resources, we interviewed him about these new trends and the future of the HR function.
Generative AI: The Environmental Disaster No One Wants to Acknowledge
In the minds of many, emerging technologies are supposed to be our lifeline to combat the climate crisis. However, it’s becoming increasingly clear that the rapid development (and adoption) of AI poses as many environmental problems as it solves.
The 3 Key HR Trends Since Early 2024
Summer is a time to rejuvenate... and review the first half of the year. As we take a brief summer break, let's conduct this exercise for the world of human resources. Here are the three highlights that have caught our attention.
The 4 Modes of Using Generative AI to Know for Avoiding “Botshit”
How can generative AI be used in the best way while mitigating its risks of "hallucinations"? Researchers provide an answer through a model that crosses the ability to verify AI-generated information with the importance of the information's accuracy. This is useful in the era of…
How L’Oréal Canada Uses Generative AI for Marketing
Marc Dicko, Chief Digital and Marketing Officer at L’Oréal Canada, explained how the cosmetics giant uses AI in marketing.
What are the Most Used Generative AI Tools in 2024?
The American investment fund Andreessen Horowitz has just released a study on the various generative AI tools that are experiencing the most success. ChatGPT obviously takes the lion's share. But the famous solution from OpenAI is far from alone in the market.