Influencer Marketing: How to Run Effective Campaigns?
Interview with Laetitia Jallais, executive director of the pan-Canadian agency bicom and expert on Influencer marketing.
Tag: instagram
Facebook, Instagram, Snapchat, TikTok… How to use social networks to sell online?
“Social” commerce is selling products directly on social networks. Marketplace feed management tool Channable recently published a digital book on the subject. Here are the highlights.
Productivity: my 3 resolutions for the beginning of the school year 2022
Faced with an overabundance of #productivity tips and strategies, it’s easy to give up… Unless you choose your battles, and follow through with each one!
The 5 digital news you should remember this summer
Summer vacations are a good time to “disconnect”… in every sense of the word! Except that the news did not stop this summer. Here is a small selection of news that should not be missed by marketing and communications professionals.
How to interpret the new “direct” monetization of TikTok?
Excluding donation solicitation during live broadcasts, the TikTok platform didn’t really offer a way for influencers to monetize their content. The situation is about to change, with the launch in beta of a paid subscription feature called “LIVE Subscription”. Explanations.
BeReal, the French “anti-Instagram” on the rise
Number 1 in the App Store in Canada, French app BeReal, which defines itself as an intimate social media opposite of Instagram, is riding a wave of popularity in North America. What’s it all about?
How to protect your business against new types of online fraud
With 379 milion financial losses reported to the Canadian Anti-Fraud Centre (CAFC) last year, 2021 reached an all-time high for all types of fraud. We discuss cyber fraud with Emeline Manson, a fraud prevention and cybersecurity trainer.
The 4 technological innovations to follow this year according to GP Bulhound
GP Bulhound, the technology-specialized investment bank, has released its traditional annual Technology Predictions report. Let’s take a look at the ones that concern HR, marketing and communications specialists.