Terribly effective in communicating a message while striking the imagination, the meme has that little “edgy” side that makes some companies uncomfortable using it. Capterra believes that it is now time to democratize it, by integrating it into the marketing and communication arsenal of companies.
A majority of companies are worried about a potential recession. Historically, companies have tended to cut their marketing budgets to get through hard times. But rather than simply “turning off the tap,” Christian Quenneville invites brands to think about how to “manage” their marketing dollars.
Researchers in the journal Nature wanted to know if creative brainstorming was really more effective in person than remotely, as many creative agencies argue. Their study, published last April, offers a half-hearted conclusion.
“Social” commerce is selling products directly on social networks. Marketplace feed management tool Channable recently published a digital book on the subject. Here are the highlights.
On August 1st, a survey by Capterra reminded us of the impact that online reviews can have on the consumption decisions of Internet users.
Jean-Philippe Dauphinais, co-founder of the digital marketing agency Rablab, is the first to admit it: he had to “do violence” to reduce his workload and adopt – with his entire team – a summer schedule of four days a week without any reduction in salary.
Interview with Benoît Skinazi, co-founder and chief marketing officer of Sharethrough, who talks about their new “green programmatic platform” product launched last June.
In the last few years, LinkedIn has become the place to be for consultants and sales representatives of all kinds, who promote their expertise, products or services in a “business to business” mode
