Are you familiar with the emerging concept of "accidental manager"? These newly promoted individuals who haven't been trained for their new responsibilities represent a significant portion of managers... and a considerable risk for organizations. Let's break it down.
Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.
On May 12th, in New York, Heylist turned heads by winning a prestigious Webby Awards in the "Marketing and Content Management for Applications and Software" category. Interview.
According to several studies and surveys, there's nothing more decisive in convincing candidates to join your organization or consumers to buy your products than giving your employees a voice on social media. However, be careful not to go too far with this practice!
Could experiential be the perfect move to mobilize one's community? During the most recent edition of C2 Montreal, Harley Finkelstein from Shopify and Jimmy Knowles from Canva each told how becoming event hosts had allowed them to connect more quickly with their audience.
Amid the flood of calls to quickly adopt generative AI, some voices are expressing hesitation toward a technology that, at this point, still has many flaws.
Five years ago, the world was upended by a global pandemic. One of its lasting legacies has been hybrid work. So, what has become of friendships at work?
Is LinkedIn’s business strategy starting to backfire? With its increasing focus on video and visual content, LinkedIn continues down the path of “TikTokification”. But add an overabundance of AI-generated posts to the mix, and you get a bloated feed that’s starting to wear on many…
Since Donald Trump launched a trade war against Canada, many citizens have been wondering how they can support local consumption to offset the losses of Canadian exporters or simply protest this political decision. Here’s a guide to help navigate these options.
After a wild west-style beginning, the landscape of advertising placements has become more structured in the world of podcasts and online radio. We took stock of the situation with Stéphane Berthomet, a year and a half after launching his "native" audio advertising agency, Podpass.
Maé Ustarroz, consultant and coach in management strategies, has recently created two new training programs on conflict management and fostering a culture of collaboration in a multicultural environment—highly strategic topics for an organization's well-being. Interview.
While the CEO of the National Bank may insist that "now is not the time to panic" in his latest address on the economy, it's hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the…
Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations…
