It's a small revolution that's brewing for everyone who works in the digital world in any way: the transition to the next generation of the Google Analytics 4 data analysis tool. Expert Augustin Delporte, who will be hosting
GP Bulhound, the technology-specialized investment bank, has released its traditional annual Technology Predictions report. Let's take a look at the ones that concern HR, marketing and communications specialists.
The cost of real estate has increased considerably in several Canadian cities. In the next few years, land acquisition costs could also explode in various virtual worlds.
Last April, Cossette Media began testing the NOBL media ranking tool to apply a "quality" filter to media placement. And the results in the English Canadian market - for its client Sun Life - are very promising
According to digital marketing experts, 2022 will be the year of video on social media. Yet many companies continue to watch the TikTok caravan go by, telling themselves they're "not ready" to do video or that it's only for young people.
According to an ADP Canada survey, more than six in ten workers (63%) feel that being in the office provides a better chance of "getting ahead" than staying home and telecommuting.
Even though some recent events may have damaged the industry's image, influencer marketing is gaining more and more importance in Canada and elsewhere in the world.
The thorny issue of "third-party cookies" was addressed by Roger Kamena, vice president of analytics and data science at the digital marketing agency Adviso, during the Connexion event, the digital transformation summit organized by Les Affaires last September.
The beginnings of each year are generally conducive to a decline in future trends over the next twelve months. We are no exception to the rule, by providing you with these few lessons learned from diverse reports in the field of the Web and social…
The pandemic has propelled businesses into the virtual world, forcing them to work remotely, then promoting and selling their products and services online. So, it’s no surprise to discover that "digital" marketing is such a big part of the 2022 trends. Let’s see what marketers…
Paths vary from one individual to another; and not all companies apply the job nomenclature in the same way. The question then arises: is it worth fighting - or at least asking and insisting - to get a certain title in a company?
The workshop conference How to use the notion of community to elevate your target audience, presented as part of the C2 Montréal 2021, brings a fresh perspective on how to engage with a brand audience.
This is an authoritative marketing study in this country that helps to better understand consumer behaviour in Canada. Here are the highlights of Vividata’s latest probe strike from July 2020 to June 2021.
