As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.
New Year, New Challenges! What does 2025 have in store for the world of Human Resources? After reviewing numerous reports on the topic, here’s our selection of three key trends that could profoundly shape the HR profession.
During the latest edition of TruMontréal, held on November 21 in the glass-walled halls of Centech in Montreal, HR professionals shared their solutions for revitalizing recruitment functions. Some of these solutions are reminders of best HR practices, while others encourage thinking outside the box. Here are 4 projects to consider in 2025.
Despite all the praise generative AI receives, there are still few use cases where it genuinely saves companies time or money. Most businesses remain in the exploratory and testing phase, aiming to stand out from competitors. To fully harness the potential of this new technology, three new concepts must be integrated into how we think about and adopt generative AI. Here’s what they are:
The recent buzz around the microblogging platform Bluesky—ironically founded by Twitter’s former creator, Jack Dorsey, who exited the venture last May—positions this social media platform as a legitimate competitor to X. After the lukewarm results of Mastodon, Threads, and other “decentralized” platforms with similar ambitions, one might wonder if this is another fleeting trend. We spoke with Francis Jette, a digital content creation consultant and Isarta trainer, to get his take.
In an era of marketing budget cuts, a new digital strategy is taking hold: leveraging Employee Generated Content (EGC). Let’s take a closer look at this emerging trend.
Amazon, Ubisoft… The list of companies rolling back remote work policies only to face employee resistance continues to grow. Is this battle destined to drag on?
A shift in trends. After navigating labor shortages and the widespread adoption of remote work, HR professionals in 2024 had to adapt to an economic slowdown and a stronger in-office presence—all while keeping pace with the rapid rise of AI. Let’s explore four key highlights that shaped HR this year.
