Why is the long tail such an effective SEO strategy?
Building an SEO strategy around long-tail keywords can be extremely effective in achieving fast rankings with a targeted audience. We explain the advantages and the mechanics of the concept.
Email marketing: why and how to clean up your mailing list?
Since the cookie apocalypse, companies have been encouraged to develop their own in-house customer database, through the creation of an e-mail mailing list. As a result, companies have gone on the hunt for e-mails, with white papers, webinars and newsletters as bait. But periodically, it’s time to clean up your mailing list. Here’s how and why.
HR Trend: Have you heard of Job Crafting?
It’s an emerging trend aimed at increasing employee engagement and team performance: job crafting, or the act of shaping one’s work to find more meaning in it. French platform Somanyways, a specialist in the field, has just released a guide on the subject. Here’s an explanation.
The power of ritual in an organization
Makeba Chamry and Edouard Malbois have co-written a small manual on rituals. A reminder of the extent to which rituals can improve the life of an organization. Summary.
Positive questioning, a necessary path to achieving your goals
Jean-Pierre Lauzier, sales consultant, lecturer explains the difference between positive questions and negative affirmations. A distinction that’s far from trivial if you want to succeed in your projects!
Blocking news from Meta and Google: how brands position themselves (or not)
As announced last July, Facebook and Google have stopped relaying Canadian news in opposition to Bill C-18. Since then, Canadian brands have shown a wide range of reactions, from moderate boycotts to outright indifference.
Job of the day : Marketing Manager for Brookfield Properties
The Marketing Manager, Edmonton Communities is responsible for managing and implementing all aspects of the advertising and promotional components of Edmonton communities division’s annual marketing program.
Canada leads the world in remote work
While telecommuting became widespread during the pandemic, many employers want to put the brakes on the practice. To gain a better understanding of the subject, a recent study carried out a wide-ranging survey of telecommuting practices around the world. With some surprising results!