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Researchers discover how to unleash the creativity of “conventional thinkers”

Faced with the climate crisis and the accelerating digital shift, companies need not one, two or three creative employees, but a whole army to overcome today’s challenges. Not an easy task, given that every company still has its share of rational, Cartesian and sometimes rigid employees. Good news: American researchers have discovered how to unleash creativity in “conventional” minds. Yes, yes, you read that right!

Mid-year review 2023: the uncertainties add up

For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked 2023 in the world of marketing, technology and communications.

Mid-year HR review: is the pendulum swinging back?

After the pandemic years, when workers had the upper hand in imposing telecommuting and work-life balance, there’s a slight swing of the pendulum back in the employer’s court. Here’s our mid-year HR roundup for a better understanding of the workforce issues facing companies.