How marketers use artificial intelligence in their work
A recent study by the Hubspot platform highlights the various uses of artificial intelligence in the day-to-day work of marketing professionals. Here are the highlights.
Author: Isarta.com
Job of the day : Senior Marketing Specialist for Concordia University
Reporting to the Director, Marketing & Communications, the Marketing Specialist will support institutional priorities, manage projects and campaigns and advise senior leaders through marketing strategies in support of CUE's strategic goals.
White Paper: 8 Best Practices for Recruitment and Retention of Digital Marketing Talent
In this free white paper, you'll discover a selection of the latest trends we have observed in recruitment.
Léger Youth Study 2023: A more fragile confidence in the future for younger generations
Institut Léger has just unveiled the 6th edition of its major study on youth (Generation Z and millennials). Future, finance, employment… We take stock of tomorrow's trends.
How can you be an expert to your customers?
Jean-Pierre Lauzier, sales consultant, lecturer takes a look back at the fundamentals of customer relations, and in particular at the 6 reflexes to adopt if you really want to help your customers.
“AI will radically change the world of audio”
Given the intimate relationship we have with a person's "radio" voice, one might have thought that the podcast medium would be the last bastion of content creation that could resist, in theory, artificial intelligence. However, it seems that the AI revolution is also underway in…
Web content accessibility: how to adapt for the deaf and hearing-impaired?
Legislation on the accessibility of online resources has been around for some time now, both in Canada (2019) and in the USA and Europe. In 2021, Ontario raised its requirements, and we can expect a move towards greater accessibility of web content in the coming…
How to integrate circular commerce into your business model?
More and more businesses are including a "second-hand" component in their product offering. Some buy back and resell their own products. Others extend the concept and act as a marketplace to orchestrate exchanges within their customer base. But it's not that simple.
Why do celebrities stay on X?
Over the past few years, the atmosphere on X, formerly known as Twitter, has gradually deteriorated. Insults are commonplace, and intimidation is not uncommon, particularly towards the various experts and celebrities who continue to give their opinions. So why do many of the latter still…
The 4 scourges of corporate information overload
Digital interactions in businesses have seen a rapid surge in recent years, especially since the pandemic. They have led to significant productivity gains and introduced new norms, such as the widespread adoption of remote work. However, on the flip side, they are also responsible for…
Podcasting and the “war for attention”
Two years ago, we talked podcast with Stéphane Berthomet, president of Go-script média. Interview with him again to take stock of market developments since then.
Job of the day : Bilingual Social Media Strategist for Canadian Medical Protective Association
The Communications department provides strategic advice, guides overall messaging and positioning, and provides marketing and analytics, creative writing, editing, translation and graphic design services.
Job of the day : Communications Coordinator for City of Toronto
The City of Toronto's Strategic Public & Employee Communications (SPEC) Division is hiring for a new and exciting role - Communications Coordinator - for its Digital Engagement, Employee Communications, Media Relations & Issues Management and Public Education, Marketing & Creative Centres of Excellence.