Influencer Marketing: How to Run Effective Campaigns?
Interview with Laetitia Jallais, executive director of the pan-Canadian agency bicom and expert on Influencer marketing.
What are the new SEO trends to know?
Myriam Jessier, consultant and trainer specialized in web marketing, was the guest speaker at Isarta’s Midi Express to discuss the new trends to be taken into account in terms of search engine optimization. Here are a few points to remember from her speech.
When companies appropriate the “meme”
Terribly effective in communicating a message while striking the imagination, the meme has that little “edgy” side that makes some companies uncomfortable using it. Capterra believes that it is now time to democratize it, by integrating it into the marketing and communication arsenal of companies.
When remote creativity makes a big “wow!
Remote brainstorming is a horror for many creatives in the advertising industry. However, a recent article showed us that there could be a major advantage, which is a better ability to judge good ideas.
How to control stress in an interview?
A candidate can be both highly competent, but also hyper-shy. Here are four tips for managing interview stress.
ZippedScript, the Toronto-based firm that wants to validate your candidates’ diplomas
In a context of offshoring, it is not always easy to validate the profile of the candidates you hire. Especially when they operate remotely, in another city or another state. Toronto-based ZippedScript has created an application to quickly confirm a candidate’s college and university degrees.
How to build a culture of authentic recognition in an organization
The program Vecteur H, dedicated to the human resources sector and hosted by Émilie Pelletier (consultant at HRM Group), focused on the issue of recognition at work. Here are the highlights.
The “quiet resignation”, the new HR trend on TikTok
Could employees have finally figured it out and stopped hunting for the dream job… that doesn’t exist? A new trend that emerged on TikTok suggests that many have started to drop out of the performance culture and have decided to simply “do their job”. Explanation.