What determines the value of an influencer?
Even though some recent events may have damaged the industry’s image, influencer marketing is gaining more and more importance in Canada and elsewhere in the world.
“The third-party cookie drug is over…”
The thorny issue of “third-party cookies” was addressed by Roger Kamena, vice president of analytics and data science at the digital marketing agency Adviso, during the Connexion event, the digital transformation summit organized by Les Affaires last September.
What can we expect in 2022 in the HR world?
After having experienced so many uncertainties over the past two years, the exercise of forecasting what 2022 has in store for us seems very complex. Here is a summary with 4 highlights.
What do Social Media Have in Store for us in 2022?
The beginnings of each year are generally conducive to a decline in future trends over the next twelve months. We are no exception to the rule, by providing you with these few lessons learned from diverse reports in the field of the Web and social media.
HR Review of the Year … by the Professionals Themselves!
We asked HR professionals on LinkedIn to tell us what they have learned from 2021, and it seems that employers have finally switched to “solution” mode.
5 Trends to Follow in 2022 in Marketing and Communications
The pandemic has propelled businesses into the virtual world, forcing them to work remotely, then promoting and selling their products and services online. So, it’s no surprise to discover that “digital” marketing is such a big part of the 2022 trends. Let’s see what marketers have in store for the coming year.
How is Canada Doing as a Brand?
Each year, different rankings show the strongest or most popular brands. For example, names like Apple, Microsoft and McDonald stand out among the most valuable brands. But what about countries as brands and how does Canada rank on that?
Should I put my Podcast on YouTube?
For some time now, it turns out that many podcasters film their performances in the studio and broadcast them on YouTube. Let us look at the pros and cons of such a strategy.