The advertising world will have to do without third-party cookies, that's for sure. But what will be the alternative? This is the uncertainty... while Google has just presented a new system.
According to an ADP Canada survey, more than six in ten workers (63%) feel that being in the office provides a better chance of "getting ahead" than staying home and telecommuting.
Even though some recent events may have damaged the industry's image, influencer marketing is gaining more and more importance in Canada and elsewhere in the world.
The thorny issue of "third-party cookies" was addressed by Roger Kamena, vice president of analytics and data science at the digital marketing agency Adviso, during the Connexion event, the digital transformation summit organized by Les Affaires last September.
After having experienced so many uncertainties over the past two years, the exercise of forecasting what 2022 has in store for us seems very complex. Here is a summary with 4 highlights.
The beginnings of each year are generally conducive to a decline in future trends over the next twelve months. We are no exception to the rule, by providing you with these few lessons learned from diverse reports in the field of the Web and social…
We asked HR professionals on LinkedIn to tell us what they have learned from 2021, and it seems that employers have finally switched to "solution" mode.
The pandemic has propelled businesses into the virtual world, forcing them to work remotely, then promoting and selling their products and services online. So, it’s no surprise to discover that "digital" marketing is such a big part of the 2022 trends. Let’s see what marketers…
Each year, different rankings show the strongest or most popular brands. For example, names like Apple, Microsoft and McDonald stand out among the most valuable brands. But what about countries as brands and how does Canada rank on that?
For some time now, it turns out that many podcasters film their performances in the studio and broadcast them on YouTube. Let us look at the pros and cons of such a strategy.
Jean-Pierre Lauzier, consultation expert and sales consultant explains how to choose quickly whether a business opportunity is worth digging or not.
Paths vary from one individual to another; and not all companies apply the job nomenclature in the same way. The question then arises: is it worth fighting - or at least asking and insisting - to get a certain title in a company?
The workshop conference How to use the notion of community to elevate your target audience, presented as part of the C2 Montréal 2021, brings a fresh perspective on how to engage with a brand audience.
