Category: Web & Social Media

Two studies released back-to-back (Brandwatch and Swello) paint a barometer of 2026 social media trends. Let’s focus on those that seem most striking.

Social platforms are no longer just distribution tools; they have become search engines in their own right. Digital content strategy consultant Francis Jette is dedicating a new conference to this emerging trend of social SEO in order to increase organic discoverability. Interview.

There’s no doubt about it: AI has disrupted digital marketing. Yet the type of content and brand strategies that perform on web and social media in 2025 continue to be very “human,” with homemade vertical video shot on personal phones taking the lead—low quality and all. A look back at a year of resistance, where humans continue to hold their own.

More and more people are adopting cybersecurity best practices—like enabling two-factor authentication on their various electronic devices. However, threats have become increasingly sophisticated since the arrival of ChatGPT. An interview on this topic with Emeline Manson, fraud prevention and cybersecurity trainer.

Should you publish daily on LinkedIn or stick to just a few scattered posts to avoid saturating your audience? To provide some answers, social media management software publisher Buffer analyzed over 2 million posts from 94,000 LinkedIn accounts. Here are the four key takeaways.

Should you post every day on LinkedIn or just settle for a few scattered posts to avoid saturating your audience? Buffer software analyzed more than 2 million posts from 94,000 LinkedIn accounts to find out. Here are the four main takeaways.

In recent years, platforms like Facebook, Instagram and LinkedIn have clearly shown an intention to prioritize video in their respective news feeds, to align with their competitors TikTok or YouTube. However, recently, social media manager Marie-France Gosselin has identified a very different trend on Facebook, backed by statistics.