Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations over the past year.
Gone are the days of polished narratives and political correctness. It’s time to embrace and showcase our true selves on social media—strengths, flaws, and imperfections included!
The recent buzz around the microblogging platform Bluesky—ironically founded by Twitter’s former creator, Jack Dorsey, who exited the venture last May—positions this social media platform as a legitimate competitor to X. After the lukewarm results of Mastodon, Threads, and other “decentralized” platforms with similar ambitions, one might wonder if this is another fleeting trend. We spoke with Francis Jette, a digital content creation consultant and Isarta trainer, to get his take.
With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.
Between ever-changing TikTok trends, Twitter battles filled with self-referential hashtags, prank accounts, and irreverent memes, it can sometimes be hard to make sense of what we’ll conveniently call “web culture.” How can we understand this language that blurs the line between reality and fiction, satire and kindness, mockery and advocacy? Here are some key points and references.
In the minds of many, emerging technologies are supposed to be our lifeline to combat the climate crisis. However, it’s becoming increasingly clear that the rapid development (and adoption) of AI poses as many environmental problems as it solves.
How can generative AI be used in the best way while mitigating its risks of “hallucinations”? Researchers provide an answer through a model that crosses the ability to verify AI-generated information with the importance of the information’s accuracy. This is useful in the era of rapid expansion of ChatGPT and similar technologies.
During the 28th episode of The Social Show, the podcast about content creation, Francis Jette hosted Jean-Luc Sanscartier, an online marketing specialist who landed a job at Google largely thanks to his personal brand built on LinkedIn. Here’s a summary.
