Why is the long tail such an effective SEO strategy?
Building an SEO strategy around long-tail keywords can be extremely effective in achieving fast rankings with a targeted audience. We explain the advantages and the mechanics of the concept.
Category: Web & Social Media
Email marketing: why and how to clean up your mailing list?
Since the cookie apocalypse, companies have been encouraged to develop their own in-house customer database, through the creation of an e-mail mailing list. As a result, companies have gone on the hunt for e-mails, with white papers, webinars and newsletters as bait. But periodically, it’s time to clean up your mailing list. Here’s how and why.
Blocking news from Meta and Google: how brands position themselves (or not)
As announced last July, Facebook and Google have stopped relaying Canadian news in opposition to Bill C-18. Since then, Canadian brands have shown a wide range of reactions, from moderate boycotts to outright indifference.
AI, a weapon of mass creation
Continuation of our summary of C2 Montréal, the major creativity event attended by the Isarta team on May 26 with New York creative Rei Inamoto, founder of I&CO.
Do you have to pay to go viral on TikTok?
In the early years of TikTok, the Chinese platform turned the heads of influencers because of its high virality potential; a video of a teenager sketching a few dance steps could reach a million views, even if the account only had a handful of subscribers. A bygone era?
How do you draw the line between free and paid content?
In the 13th episode of The Social Show, Julie Rochon recounts the career path that took her from web writer to business coach in positioning for solopreneurs, touching on the pivotal moment when she stopped giving away her content for free on the web.
Creativity on TikTok: No more editorial line!
In content marketing, defining your message and sticking to it is usually the basis. Especially when it comes to publishing on social media. However, Tiktok influencer Geneuviève Thibault (@socialmimi), proposes another avenue, which, visibly, bears fruit.
A few must-haves to renew your digital marketing in 2023
Isarta welcomed Francis Jetté, consultant in digital content strategy and social media. During this conference, the expert and host of The Social Show podcast shared some good practices to have a better presence on social media.