AI, a weapon of mass creation
Continuation of our summary of C2 Montréal, the major creativity event attended by the Isarta team on May 26 with New York creative Rei Inamoto, founder of I&CO.
Category: Web & Social Media
Do you have to pay to go viral on TikTok?
In the early years of TikTok, the Chinese platform turned the heads of influencers because of its high virality potential; a video of a teenager sketching a few dance steps could reach a million views, even if the account only had a handful of subscribers. A bygone era?
How do you draw the line between free and paid content?
In the 13th episode of The Social Show, Julie Rochon recounts the career path that took her from web writer to business coach in positioning for solopreneurs, touching on the pivotal moment when she stopped giving away her content for free on the web.
Creativity on TikTok: No more editorial line!
In content marketing, defining your message and sticking to it is usually the basis. Especially when it comes to publishing on social media. However, Tiktok influencer Geneuviève Thibault (@socialmimi), proposes another avenue, which, visibly, bears fruit.
A few must-haves to renew your digital marketing in 2023
Isarta welcomed Francis Jetté, consultant in digital content strategy and social media. During this conference, the expert and host of The Social Show podcast shared some good practices to have a better presence on social media.
No, TikTok is not a search engine
All it took was a comment by a Google executive at a technology conference and an article in the New York Times reporting a few scattered testimonials to position TikTok as the “search engine of Generation Y”. Is that really what it’s all about? Let’s start from the beginning.
What marketers need to know from the Ressac study on social platforms in Canada
Ressac recently unveiled its first-ever Canadian study highlighting users’ behavior on social platforms as well as their perception and receptivity to influencers, branded content and online advertising. Analysis of key findings.
Influencer Marketing: How to Run Effective Campaigns?
Interview with Laetitia Jallais, executive director of the pan-Canadian agency bicom and expert on Influencer marketing.