How Should Brands Approach Gen Z?
This is what the Khoros and Talkwalker customer engagement and social intelligence digital platforms tackled in a report released last month. Here are the lessons to be learned.
Category: Web & Social Media
Why Instagram Will Bet Much More on Videos than Photos
The news came from a short video published on Twitter (sic) on June 30. Adam Mosseri, who has been in charge of Instagram since the co-founders left the app, in conflict with the management of Facebook, his parent company, reveals the major topics of the…
Mid-Year Review 2021: What Should be Retained in Marketing and Communication?
For almost a year and a half now, the various players in the world of marketing and communications must be more resilient than ever. In addition to the usual changes that are transforming their industry, they have to deal with the even less predictable effects…
Will the Media Ban Comments Under their Facebook Posts?
On June 15, CBC announced that it was taking away the opportunity to comment on its Facebook posts. What led to this decision, what impact will it have and how many media outlets will decide to do the same?
Will we See a Strong Return of RSS Feeds?
Google has just announced the experimentation of a new feature to reintegrate the reading of RSS feeds to its search engine and so, less than a decade after being banned! We took stock of the situation.
These Companies That Will Change our Habits in the Years to Come
Here are a few companies that, by their innovative nature, risk disrupting our ways of doing things in the years to come.
What are the Latest Trends in Content Marketing?
Here are the highlights of the lastest Content Marketing Trend Study 2021 recently published by Statista.
When TikTok Rhymes With… Job Search!
The new Axios site: the TikTok application is currently developing a job posting platform for employers.
Cybersecurity: Did You Save Your Data Correctly?
Cybersecurity researcher Bertrand Milot gave presentation on the state of cyber-piracy in Canada and around the world at the "Information Security in COVID Times" conference by Les Affaires.
How Important is the Posting Time on Instagram, Facebook and LinkedIn?
For efficiency, community managers like to be able to schedule their postings in advance. The question then arises is to know at what time of day to program them?
What Has Been The Impact of The Pandemic on The Use of Social Media?
Each year, the probe of the very serious Pew Research Center on the use of social media gives a particularly revealing overview of the major trends in the this field.
The Takeaway from the Facebook-Australia Showdown…and Why it’s Important to Canada
Facebook and Australia have just struggled over a bill to make digital giants pay to take news from local publishers. A situation that may be well known in Canada in the near future....
Clubhouse: 6 Things to Know About the Social Network of the Moment
The new social network based solely on live verbal conversations is an outstanding success. Discovery of Clubhouse in 6 highlights.