How marketers use artificial intelligence in their work
A recent study by the Hubspot platform highlights the various uses of artificial intelligence in the day-to-day work of marketing professionals. Here are the highlights.
Category: Web & Social Media
Web content accessibility: how to adapt for the deaf and hearing-impaired?
Legislation on the accessibility of online resources has been around for some time now, both in Canada (2019) and in the USA and Europe. In 2021, Ontario raised its requirements, and we can expect a move towards greater accessibility of web content in the coming years. Here’s an interview with Kim Auclair, Web communications consultant.
Why do celebrities stay on X?
Over the past few years, the atmosphere on X, formerly known as Twitter, has gradually deteriorated. Insults are commonplace, and intimidation is not uncommon, particularly towards the various experts and celebrities who continue to give their opinions. So why do many of the latter still choose to remain on the platform?
LinkedIn: the social network of the future for influencer marketing?
As a social media platform, LinkedIn remains little exploited from a purely marketing perspective. However, a new trend is gradually taking hold on the platform: LinkedIn’s version of influencer marketing. Let’s take a closer look at this phenomenon that is both global… and very local.
Why is the long tail such an effective SEO strategy?
Building an SEO strategy around long-tail keywords can be extremely effective in achieving fast rankings with a targeted audience. We explain the advantages and the mechanics of the concept.
Email marketing: why and how to clean up your mailing list?
Since the cookie apocalypse, companies have been encouraged to develop their own in-house customer database, through the creation of an e-mail mailing list. As a result, companies have gone on the hunt for e-mails, with white papers, webinars and newsletters as bait. But periodically, it’s time to clean up your mailing list. Here’s how and why.
Blocking news from Meta and Google: how brands position themselves (or not)
As announced last July, Facebook and Google have stopped relaying Canadian news in opposition to Bill C-18. Since then, Canadian brands have shown a wide range of reactions, from moderate boycotts to outright indifference.
AI, a weapon of mass creation
Continuation of our summary of C2 Montréal, the major creativity event attended by the Isarta team on May 26 with New York creative Rei Inamoto, founder of I&CO.