When recruitment enters the metaverse
Here are 4 ways virtual reality can be used to support candidates and recruiters, in the near future.
Tag: facebook
How Cossette Media proves that performance and programmatic advertising in quality media are compatible
Last April, Cossette Media began testing the NOBL media ranking tool to apply a “quality” filter to media placement. And the results in the English Canadian market – for its client Sun Life – are very promising
Video on social media: when the best is the enemy of the good
According to digital marketing experts, 2022 will be the year of video on social media. Yet many companies continue to watch the TikTok caravan go by, telling themselves they’re “not ready” to do video or that it’s only for young people.
“The third-party cookie drug is over…”
The thorny issue of “third-party cookies” was addressed by Roger Kamena, vice president of analytics and data science at the digital marketing agency Adviso, during the Connexion event, the digital transformation summit organized by Les Affaires last September.
What do Social Media Have in Store for us in 2022?
The beginnings of each year are generally conducive to a decline in future trends over the next twelve months. We are no exception to the rule, by providing you with these few lessons learned from diverse reports in the field of the Web and social media.
5 Trends to Follow in 2022 in Marketing and Communications
The pandemic has propelled businesses into the virtual world, forcing them to work remotely, then promoting and selling their products and services online. So, it’s no surprise to discover that “digital” marketing is such a big part of the 2022 trends. Let’s see what marketers have in store for the coming year.
Should we fight for a job title?
Paths vary from one individual to another; and not all companies apply the job nomenclature in the same way. The question then arises: is it worth fighting – or at least asking and insisting – to get a certain title in a company?
Echoes of C2 Montréal: “We don’t own a community, we belong to it”
The workshop conference How to use the notion of community to elevate your target audience, presented as part of the C2 Montréal 2021, brings a fresh perspective on how to engage with a brand audience.