Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: “How?” Web marketing consultant Myriam Jessier.
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts…), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in the future?
Even though the labor shortage is not as severe as in recent years, companies still need to pay close attention to their employer brand to attract top talent. Here’s an overview of the latest trends in this area.
In the minds of many, emerging technologies are supposed to be our lifeline to combat the climate crisis. However, it’s becoming increasingly clear that the rapid development (and adoption) of AI poses as many environmental problems as it solves.
In recruitment, when the question of the “counteroffer” arises, workers and recruiters usually adopt the same position: it’s… “refused”! “Too little, too late,” is the hasty conclusion. In a recent LinkedIn post, Vincent Decitre, executive coach and president of Decitre & Associates, suggests revisiting this unequivocal stance.
During the 28th episode of The Social Show, the podcast about content creation, Francis Jette hosted Jean-Luc Sanscartier, an online marketing specialist who landed a job at Google largely thanks to his personal brand built on LinkedIn. Here’s a summary.
Old habits die hard. In 2020, as the COVID-19 pandemic spread across the globe, a large portion of employees switched to remote work almost overnight. Four years later, the gradual return to the office faces significant resistance, and companies are still figuring out what the new norm will be.
The American investment fund Andreessen Horowitz has just released a study on the various generative AI tools that are experiencing the most success. ChatGPT obviously takes the lion’s share. But the famous solution from OpenAI is far from alone in the market.
