The great challenge of our time is discoverability. This is true for cultural products, but also for job seekers. Without the right keywords in a LinkedIn profile, there's a good chance an application will fall through the cracks of a recruiter. Here are some tips…
Available to the general public since last November, the artificial intelligence application Hippoc is off to a great start on the marketing tools market, with already a thousand users in 32 countries, partnerships with major marketing agencies and a $3 million investment from a venture…
Since the launch of ChatGPT, the genie is out of the bottle. The use of artificial intelligence in web content production is expected to become more prevalent in the coming years. How to deal with it? Answers with Olivier Blais, co-founder of Moov AI.
All it took was a comment by a Google executive at a technology conference and an article in the New York Times reporting a few scattered testimonials to position TikTok as the "search engine of Generation Y". Is that really what it's all about? Let's…
While digital marketing offers incredible targeting opportunities for advertisers, it comes with its own set of complexities. On the Web, organizations are therefore at risk of making missteps that can have a negative impact on their reputation.
With Omicron's crunch to start the year and the collapse of cryptos and NFTs to end it, 2022 has looked like a string of half-fulfilled promises, mixed results, and false starts. Here's a review of a year of mixed results.
Myriam Jessier, consultant and trainer specialized in web marketing, was the guest speaker at Isarta's Midi Express to discuss the new trends to be taken into account in terms of search engine optimization. Here are a few points to remember from her speech.
Terribly effective in communicating a message while striking the imagination, the meme has that little "edgy" side that makes some companies uncomfortable using it. Capterra believes that it is now time to democratize it, by integrating it into the marketing and communication arsenal of companies.
On August 1st, a survey by Capterra reminded us of the impact that online reviews can have on the consumption decisions of Internet users.
Faced with an overabundance of #productivity tips and strategies, it's easy to give up… Unless you choose your battles, and follow through with each one!
Summer vacations are a good time to "disconnect"… in every sense of the word! Except that the news did not stop this summer. Here is a small selection of news that should not be missed by marketing and communications professionals.
For some professionals, it's time to get their desks in order and why not, take a step back and reflect on their practice. Here are 3 suggestions of fiction series to inspire or entertain managers and HR professionals.
Since the holidays, users of the LinkedIn social network have had access to a new feature: the LinkedIn Newsletter. We reviewed the pros and cons of this new "public" newsletter with David Gaudreault.
