Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.
Jean-Philippe Guillemette, president and founder of Heleva shares his recipe for successful onboarding. Here are the 4 key points we retained.
After a wild west-style beginning, the landscape of advertising placements has become more structured in the world of podcasts and online radio. We took stock of the situation with Stéphane Berthomet, a year and a half after launching his "native" audio advertising agency, Podpass.
The media outlets The Verge and Vox Media conducted a study of 2,000 adults representative of the American population on their views of online communities in the post-social media and artificial intelligence era. Here are the five key takeaways from this highly colorful report!
Between a sluggish economic climate and the rise of remote work, corporate cultures have been put to the test in recent times. To strengthen them, here are a few ritual ideas that are easy to implement in your organization.
Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations…
As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.
Despite all the praise generative AI receives, there are still few use cases where it genuinely saves companies time or money. Most businesses remain in the exploratory and testing phase, aiming to stand out from competitors. To fully harness the potential of this new technology,…
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: "How?" Web marketing consultant Myriam Jessier.
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts...), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in…
Even though the labor shortage is not as severe as in recent years, companies still need to pay close attention to their employer brand to attract top talent. Here's an overview of the latest trends in this area.
In the minds of many, emerging technologies are supposed to be our lifeline to combat the climate crisis. However, it’s becoming increasingly clear that the rapid development (and adoption) of AI poses as many environmental problems as it solves.
In recruitment, when the question of the "counteroffer" arises, workers and recruiters usually adopt the same position: it’s… "refused"! "Too little, too late," is the hasty conclusion. In a recent LinkedIn post, Vincent Decitre, executive coach and president of Decitre & Associates, suggests revisiting this…
