During the 28th episode of The Social Show, the podcast about content creation, Francis Jette hosted Jean-Luc Sanscartier, an online marketing specialist who landed a job at Google largely thanks to his personal brand built on LinkedIn. Here's a summary.
Old habits die hard. In 2020, as the COVID-19 pandemic spread across the globe, a large portion of employees switched to remote work almost overnight. Four years later, the gradual return to the office faces significant resistance, and companies are still figuring out what the…
The American investment fund Andreessen Horowitz has just released a study on the various generative AI tools that are experiencing the most success. ChatGPT obviously takes the lion's share. But the famous solution from OpenAI is far from alone in the market.
Since April 17th, TikTok has been rolling out a new image-sharing app similar to Instagram in Canada and Australia. It's called TikTok Notes. We've gathered initial impressions from web professionals who've tried it out.
Increasingly, internet users are going directly to ChatGPT to find answers to their questions rather than surfing the internet and consulting thematic websites or blogs. In a way, the OpenAI platform is then undercutting content creators by not referring to them, very little, or very…
How can managers succeed in their roles? With the rapid evolution of the workplace, the answer is becoming increasingly complex. In this article, let's delve into a particular concept: psychological safety.
Artificial intelligence, social media, brand online visibility... American research firm Gartner has just released a report on the influence of technological advancements in the field of marketing and the major upcoming trends for 2024 and beyond. Here's a summary.
What does 2024 have in store for the marketing and communications sphere? What trends should we keep an eye on, and what are the main challenges to face? Here are some insights on the subject.
A recent study by the Hubspot platform highlights the various uses of artificial intelligence in the day-to-day work of marketing professionals. Here are the highlights.
Building an SEO strategy around long-tail keywords can be extremely effective in achieving fast rankings with a targeted audience. We explain the advantages and the mechanics of the concept.
As announced last July, Facebook and Google have stopped relaying Canadian news in opposition to Bill C-18. Since then, Canadian brands have shown a wide range of reactions, from moderate boycotts to outright indifference.
After the pandemic years, when workers had the upper hand in imposing telecommuting and work-life balance, there's a slight swing of the pendulum back in the employer's court. Here's our mid-year HR roundup for a better understanding of the workforce issues facing companies.
In the early years of TikTok, the Chinese platform turned the heads of influencers because of its high virality potential; a video of a teenager sketching a few dance steps could reach a million views, even if the account only had a handful of subscribers.…
