Mid-year HR review: is the pendulum swinging back?

After the pandemic years, when workers had the upper hand in imposing telecommuting and work-life balance, there’s a slight swing of the pendulum back in the employer’s court. Here’s our mid-year HR roundup for a better understanding of the workforce issues facing companies.

Do you have to pay to go viral on TikTok?

In the early years of TikTok, the Chinese platform turned the heads of influencers because of its high virality potential; a video of a teenager sketching a few dance steps could reach a million views, even if the account only had a handful of subscribers. A bygone era?

No, TikTok is not a search engine

All it took was a comment by a Google executive at a technology conference and an article in the New York Times reporting a few scattered testimonials to position TikTok as the “search engine of Generation Y”. Is that really what it’s all about? Let’s start from the beginning.