Are you familiar with the emerging concept of “accidental manager”? These newly promoted individuals who haven’t been trained for their new responsibilities represent a significant portion of managers… and a considerable risk for organizations. Let’s break it down.
Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.
On May 12th, in New York, Heylist turned heads by winning a prestigious Webby Awards in the “Marketing and Content Management for Applications and Software” category. Interview.
According to several studies and surveys, there’s nothing more decisive in convincing candidates to join your organization or consumers to buy your products than giving your employees a voice on social media. However, be careful not to go too far with this practice!
Could experiential be the perfect move to mobilize one’s community? During the most recent edition of C2 Montreal, Harley Finkelstein from Shopify and Jimmy Knowles from Canva each told how becoming event hosts had allowed them to connect more quickly with their audience.
Amid the flood of calls to quickly adopt generative AI, some voices are expressing hesitation toward a technology that, at this point, still has many flaws.
Five years ago, the world was upended by a global pandemic. One of its lasting legacies has been hybrid work. So, what has become of friendships at work?
Is LinkedIn’s business strategy starting to backfire? With its increasing focus on video and visual content, LinkedIn continues down the path of “TikTokification”. But add an overabundance of AI-generated posts to the mix, and you get a bloated feed that’s starting to wear on many users of the platform.
