marketing

Mid-Year Review 2021: What Should be Retained in Marketing and Communication?

In this month of August, here are some events that marked the beginning of 2021.

5 Issues and Trends on the Future of Creative Marketing

The creative content platform generator, Bynder, conducted an extensive study on branding and creative marketing with 1,600 marketing and creative professionals from a variety of countries and sectors. Here are the highlights.

How do I Set Objectives of my Web Marketing Strategy?

Eugénie Delhaye, trainer at Isarta and president of the My Little Big Web agency, talks about the importance of objectives in her web marketing strategy.

The 4 Marketing Trends to Watch in 2021 According to Bloggers

The start of the year is usually a good time to step back on your practices and define your strategy for the year, based on new marketing trends to anticipate.

See Influencers as Long-Term Partners

Brendan Gahan returns in an article posted on his blog on the importance of considering influencers as real business partners.

Marketing and communications : what trends to watch in 2021?

More than ever, people are hoping for a better year than the last. In that regard, here are some trends and topics to watch for the coming year.

2020 overview: The year of adapting marketing and communications

If we had to choose one word to sum up 2020, it would be “adapt.” This word is featured throughout this report, which focuses on current affairs in the world of marketing and communications.

Climate change : improving communications could lead to better actions

If the Quebecer population seems more than ready to do its part in the fight against climate change, there is still work to be done, especially on how we communicate on the matter.