Gone are the days of polished narratives and political correctness. It's time to embrace and showcase our true selves on social media—strengths, flaws, and imperfections included!
As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.
In an era of marketing budget cuts, a new digital strategy is taking hold: leveraging Employee Generated Content (EGC). Let’s take a closer look at this emerging trend.
Organizations are increasingly emphasizing diversity, equity, and inclusion principles. This concept encompasses many dimensions, including the relatively lesser-known notion of neurodiversity. We spoke with web marketing consultant Myriam Jessier, creator of a new training program on the topic: Neurodiverse Teams: Optimizing Your Management and Collaboration.
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: "How?" Web marketing consultant Myriam Jessier.
Isarta’s new AI tool reduces unconscious bias and speeds up applicant screening
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts...), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in…
Even though the labor shortage is not as severe as in recent years, companies still need to pay close attention to their employer brand to attract top talent. Here's an overview of the latest trends in this area.
In the minds of many, emerging technologies are supposed to be our lifeline to combat the climate crisis. However, it’s becoming increasingly clear that the rapid development (and adoption) of AI poses as many environmental problems as it solves.
How to do more with less? This is the question many marketing leaders must be asking themselves. A study by Gartner reveals that marketing budgets have never returned to pre-COVID levels. Worse still, they have been steadily decreasing over the past three years. Here are…
Laurie Michel, a specialist in digital well-being, addresses major questions about preserving mental health related to our digital usage in a monthly podcast produced in partnership with Isarta. Here are her tips from her last three episodes.
PwC has just released its first Global AI Employment Barometer 2024. This report analyzed over half a billion job postings in 15 countries. Productivity, wage increases, job growth... Here are the 5 key highlights.
Marc Dicko, Chief Digital and Marketing Officer at L’Oréal Canada, explained how the cosmetics giant uses AI in marketing.
