Since Donald Trump launched a trade war against Canada, many citizens have been wondering how they can support local consumption to offset the losses of Canadian exporters or simply protest this political decision. Here’s a guide to help navigate these options.
After a wild west-style beginning, the landscape of advertising placements has become more structured in the world of podcasts and online radio. We took stock of the situation with Stéphane Berthomet, a year and a half after launching his “native” audio advertising agency, Podpass.
Maé Ustarroz, consultant and coach in management strategies, has recently created two new training programs on conflict management and fostering a culture of collaboration in a multicultural environment—highly strategic topics for an organization’s well-being. Interview.
While the CEO of the National Bank may insist that “now is not the time to panic” in his latest address on the economy, it’s hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the impact of this slowdown on agencies and their workers.
Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations over the past year.
Gone are the days of polished narratives and political correctness. It’s time to embrace and showcase our true selves on social media—strengths, flaws, and imperfections included!
As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.
In an era of marketing budget cuts, a new digital strategy is taking hold: leveraging Employee Generated Content (EGC). Let’s take a closer look at this emerging trend.
