During the 28th episode of The Social Show, the podcast about content creation, Francis Jette hosted Jean-Luc Sanscartier, an online marketing specialist who landed a job at Google largely thanks to his personal brand built on LinkedIn. Here's a summary.
The question for businesses is no longer whether they should use AI or not... given that employees are already using it autonomously in their work without waiting for permission! This is, in any case, the picture of the market painted by a recent study by…
The winners of the 28th edition of the Webby Awards were announced on April 23rd. Here are some highlights to note among the long list of winners and nominees.
Since April 17th, TikTok has been rolling out a new image-sharing app similar to Instagram in Canada and Australia. It's called TikTok Notes. We've gathered initial impressions from web professionals who've tried it out.
Increasingly, internet users are going directly to ChatGPT to find answers to their questions rather than surfing the internet and consulting thematic websites or blogs. In a way, the OpenAI platform is then undercutting content creators by not referring to them, very little, or very…
Artificial intelligence, social media, brand online visibility... American research firm Gartner has just released a report on the influence of technological advancements in the field of marketing and the major upcoming trends for 2024 and beyond. Here's a summary.
The micro-blogging network X, previously known as Twitter, will soon celebrate its 18th anniversary. Long the sole dominator of its niche, it has seen the emergence in 2023 of various competitors offering a similar experience. Here's an overview of the atmosphere on X, as well…
The world of social networks is undergoing a significant reconfiguration. Among the notable trends is the rise of LinkedIn for content and influencer marketing.
We are coming out of a significant year of questioning and reflection on the nature and function of social media. Could the coming year bring us answers regarding a healthy and ethical use of social media? Let's hope so. Here are four web trends to…
What does 2024 have in store for the marketing and communications sphere? What trends should we keep an eye on, and what are the main challenges to face? Here are some insights on the subject.
For its 10th edition, Trumontreal, the "unconference" on recruitment, chose to deviate from its original concept ("no speaker, no PowerPoint presentation, no badges") to offer participants an accelerated update on personal data handling and the potential of AI in recruitment. Let's review the event.
For its 10th edition, Trumontreal, the "unconference" on recruitment, chose to move away from the original concept ("no speaker, no Powerpoint presentation, no badge") to offer its participants an accelerated update on the manipulation of personal data and the potential of AI in recruitment. A…
With the pandemic in the rearview mirror, consumers are ready to return to physical stores, and with new expectations and demands. The most innovative retailers have taken note and are fine-tuning or reinventing their physical experience. Analysis.
