A majority of companies are worried about a potential recession. Historically, companies have tended to cut their marketing budgets to get through hard times. But rather than simply "turning off the tap," Christian Quenneville invites brands to think about how to "manage" their marketing dollars.
Researchers in the journal Nature wanted to know if creative brainstorming was really more effective in person than remotely, as many creative agencies argue. Their study, published last April, offers a half-hearted conclusion.
"Social" commerce is selling products directly on social networks. Marketplace feed management tool Channable recently published a digital book on the subject. Here are the highlights.
On August 1st, a survey by Capterra reminded us of the impact that online reviews can have on the consumption decisions of Internet users.
Jean-Philippe Dauphinais, co-founder of the digital marketing agency Rablab, is the first to admit it: he had to "do violence" to reduce his workload and adopt - with his entire team - a summer schedule of four days a week without any reduction in salary.
Interview with Benoît Skinazi, co-founder and chief marketing officer of Sharethrough, who talks about their new "green programmatic platform" product launched last June.
In the last few years, LinkedIn has become the place to be for consultants and sales representatives of all kinds, who promote their expertise, products or services in a "business to business" mode
Summer vacations are a good time to "disconnect"… in every sense of the word! Except that the news did not stop this summer. Here is a small selection of news that should not be missed by marketing and communications professionals.
The year 2022 has so far unfolded in three stages. It started with a sense of déjà vu, with a major wave of Covid, strict sanitary measures, and the beginning of the Russian invasion in Ukraine. Slowly, the measures faded away to give way to…
In an age when everyone feels like they're "chasing their time," productivity tips aimed at white collar workers abound on the Internet. Yet a 2018 study at Ohio State University shows the limits of over-planning.
We've scheduled a quick Q&A with Jessica Gohier, president of Profilia, a company that specializes in CV, letter and LinkedIn profile writing.
In June 2021, researchers in the United Kingdom published a study largely refuting the concept of "bullshit jobs" launched by the late David Graeber in a 2013 essay.
The content creation tool Canva is a must-have for many communications and marketing professionals.
