social media – Page 2 – Isarta News Marketing, Communications & HR Trends

Bluesky: A Legitimate Contender to Replace X?

The recent buzz around the microblogging platform Bluesky—ironically founded by Twitter’s former creator, Jack Dorsey, who exited the venture last May—positions this social media platform as a legitimate competitor to X. After the lukewarm results of Mastodon, Threads, and other “decentralized” platforms with similar ambitions, one might wonder if this is another fleeting trend. We spoke with Francis Jette, a digital content creation consultant and Isarta trainer, to get his take.

HR Trend: Employees are the New Advocates on Social Media

In an era of marketing budget cuts, a new digital strategy is taking hold: leveraging Employee Generated Content (EGC). Let’s take a closer look at this emerging trend.

2024 in Review: A New Era for HR?

A shift in trends. After navigating labor shortages and the widespread adoption of remote work, HR professionals in 2024 had to adapt to an economic slowdown and a stronger in-office presence—all while keeping pace with the rapid rise of AI. Let’s explore four key highlights that shaped HR this year.

What Are the Latest Content Trends on TikTok?

With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.

“AI will not replace recruiters, it will augment them.”

Jean-Baptiste Audrerie is an expert in HR technologies. As a privileged observer of the gradual emergence of artificial intelligence in human resources, we interviewed him about these new trends and the future of the HR function.

Practical Tips to Improve Your Digital Well-Being

Laurie Michel, a specialist in digital well-being, addresses major questions about preserving mental health related to our digital usage in a monthly podcast produced in partnership with Isarta. Here are her tips from her last three episodes.

Tomorrow, Everyone Will Be a LinkedIn Influencer for Their Employer?

During the 28th episode of The Social Show, the podcast about content creation, Francis Jette hosted Jean-Luc Sanscartier, an online marketing specialist who landed a job at Google largely thanks to his personal brand built on LinkedIn. Here’s a summary.

“Slow Productivity,” the New Fable by Cal Newport

In his new book, American computer science professor and blogger Cal Newport makes a compelling case for the thesis that it is better to “do less to do better.” Explanations follow.