Webby Awards 2024: What to Take Away from the 28th Edition?
The winners of the 28th edition of the Webby Awards were announced on April 23rd. Here are some highlights to note among the long list of winners and nominees.
Tag: social media
What do digital strategists think of TikTok Notes, the new rival app to Instagram?
Since April 17th, TikTok has been rolling out a new image-sharing app similar to Instagram in Canada and Australia. It’s called TikTok Notes. We’ve gathered initial impressions from web professionals who’ve tried it out.
The Importance of Online Communities… Just Like in a Hybrid Corporate Culture
In the latest episode of the Social Show, Francis Jette hosts strategist Rachelle Houde Simard, author of the book “Sociable”. An opportunity to draw parallels between the development of online communities and a strong corporate culture in a hybrid world.
Gartner’s 4 Predictions on the Future of Marketing
Artificial intelligence, social media, brand online visibility… American research firm Gartner has just released a report on the influence of technological advancements in the field of marketing and the major upcoming trends for 2024 and beyond. Here’s a summary.
Are social media really a “curse”?
In recent years, social media has been accused of all sorts of evils, particularly in creating “addiction” through mechanisms deployed to capture and retain our attention “at any cost”. However, Camille Alloing, a researcher in digital communications rejects this thesis. Interview.
Would You Entrust Your Job Search to an “AI Agent”?
AI is transforming all sectors, including job searching. What can artificial intelligence algorithms do for someone looking for a new job? Apparently, quite a lot! The LazyApply app has created “bots” to automatically apply for jobs posted online.
Web and Social Media Trends 2024: AI Positioning, Digital Fatigue, and Multiplatform Identity
We are coming out of a significant year of questioning and reflection on the nature and function of social media. Could the coming year bring us answers regarding a healthy and ethical use of social media? Let’s hope so. Here are four web trends to watch in 2024.
Career Cushioning and Rage Applying: how trigger-happy young workers are!
The economy may be contracting and the labor shortage may be easing off, but that doesn’t mean employees are any happier. Generation Z, in particular, is on a tear. Here are two HR trends from the past year, showing how trigger-happy and low-tolerance this category of employee is in their current jobs. Employers beware!