Canva, a revolutionary tool for graphic design and content marketing
The content creation tool Canva is a must-have for many communications and marketing professionals.
Tag: social media
How to protect your business against new types of online fraud
With 379 milion financial losses reported to the Canadian Anti-Fraud Centre (CAFC) last year, 2021 reached an all-time high for all types of fraud. We discuss cyber fraud with Emeline Manson, a fraud prevention and cybersecurity trainer.
Planning: a vehicle for action… and a source of appeasement!
Business strategist and coach Émilie André is launching a new “hybrid” training course entitled Business Planning for Better Action and Accomplishment.
Video on social media: when the best is the enemy of the good
According to digital marketing experts, 2022 will be the year of video on social media. Yet many companies continue to watch the TikTok caravan go by, telling themselves they’re “not ready” to do video or that it’s only for young people.
What determines the value of an influencer?
Even though some recent events may have damaged the industry’s image, influencer marketing is gaining more and more importance in Canada and elsewhere in the world.
What do Social Media Have in Store for us in 2022?
The beginnings of each year are generally conducive to a decline in future trends over the next twelve months. We are no exception to the rule, by providing you with these few lessons learned from diverse reports in the field of the Web and social media.
5 Trends to Follow in 2022 in Marketing and Communications
The pandemic has propelled businesses into the virtual world, forcing them to work remotely, then promoting and selling their products and services online. So, it’s no surprise to discover that “digital” marketing is such a big part of the 2022 trends. Let’s see what marketers have in store for the coming year.
How to Manage a Situation of Abuse of Power in a Sales Relationship?
Jean-Pierre Lauzier, consultation expert, sales consultant and author of the book “Le coeur aux ventes”, regularly gives his personal and commercial development advice on Isarta Infos. Today, he talks about situations that escalate with customers and how to get out of them.