Beyond the traditional good resolutions, the start of the year is usually a good time to step back on your practices and define your strategy for the year, based on new marketing trends to anticipate.
We present four of them, summarizing several blog articles on the subject.
For several years now, we have been told that commerce on social networks, voice control, mobile payments or even augmented and virtual reality are on the horizon.
Maybe these trends are really going to take off someday… But in this article, we decided to dig into (a little) more original predictions.
1. The return of the email
It was believed to be old-fashioned or even endangered at the time of the democratization of social networks. Well not only is it not dead, but the email is experiencing a second youth, according to Tancrède d’Aspremont Lynden of the marketing agency Sortlist. This is evidenced by the success of Substack last year, the platform that makes it easy to publish his newsletter.
Anyone who manages to stand out in an email inbox has gold in their hands. The chances of conversion with an effective email are much higher than with advertising,” says the content marketer.
After that, do not repeat the mistakes of the past by multiplying mass mailings to your entire base. What is noticeable in this trend is the importance of relevance to bring differentiating added value to your target.
2. Time for very short videos
There was the big trend of stories when Snapchat launched this new format (which everyone has copied since, including Instagram). What if the success of TikTok was not the sign of a new background trend: very short videos (less than a minute)?
With the explosion of TikTok that has democratized short videos, this content format is becoming the cornerstone of the content marketing strategy of brands”, explained for example on the Agence 90 blog.
The Chinese app, which now has more than 800 million active users, was the most downloaded in the world in 2020 (ahead of the apps owned by Mark Zuckerberg’s group).
A success that led to the creation of Reels on Instagram… proof that, 6 years after the disappearance of Vine, short videos will occupy the community manager in 2021!
3. The advent of DiY and no-code tools
This trend, more linked to productivity, comes from Frédéric Cavazza, the Digital Transformation Consultant. In his blog, he evokes the arrival of a new generation of collaborative tools in “Do it Yourself”, such as Airtable, Notion, Webflow, etc. His prediction?
The internalization of campaign management, data management and digital production operations thanks to this new generation of tools offers a first level of autonomy to the teams.”
4. User experience, new lifeline for Google?
This will be one of the great moments of 2021 for SEO specialists: the update of the Google algorithm in May.
Digital Marketing Consultant Danilo Duchesne writes about it on his blog:
Many SEO experts believe that the user experience will become central as of this update.”
This implies taking even more care of mobile ergonomics, loading time of its site or navigation security.
In short, the more fluid and enjoyable the user experience will be on a computer, tablet or mobile, the more Google will reward sites with better positioning and greater visibility,” summarizes the Blog du modérateur.
You have been notified for this new year!
