AI, a weapon of mass creation
Continuation of our summary of C2 Montréal, the major creativity event attended by the Isarta team on May 26 with New York creative Rei Inamoto, founder of I&CO.
Do you have to pay to go viral on TikTok?
In the early years of TikTok, the Chinese platform turned the heads of influencers because of its high virality potential; a video of a teenager sketching a few dance steps could reach a million views, even if the account only had a handful of subscribers. A bygone era?
The future of commerce: when the audience comes before the product
The Isarta team was at C2 Montréal, the world’s leading creative event, on May 26. Here’s a summary of the discussion between Shopify president Harley Finkelstein and two Canadian “unicorns” – Hyla Nayeri, co-founder of swimwear and sportswear company 437, and Joanna Griffiths, founder of underwear company Knix.
Job of the day : Senior Social Media & Community Manager for Plooto
As Plooto’s Senior Social Media and Community Manager, you will be responsible for developing and implementing effective social media and content strategies to improve brand awareness, consideration, conversion, adoption/retention, engagement, and loyalty across all social media channels.
Job of the day : Marketing and communications assistant for University of British Columbia
Canadian Microbiology Proficiency Testing Program (CMPT), a clinical service unit within the Department of Pathology and Laboratory Medicine has an immediate need for part time human resources support in the area of communications and marketing.
HR: Are you aware of the emerging trend among managers of “loud quitting”?
Every week brings a new HR micro-trend. The latest: loud quitting… The concept emerged from a LinkedIn survey of Australian users.
Green filming: big ambitions… but still a long way to go!
Last year, Koze Productions took advantage of the filming of its fictional webseries Vidanges to experiment with a “green” set, within its means and capabilities. The team has now published a “greenbook” to illustrate the challenges and opportunities that such an initiative presents. Interview with Vincent Chabot, producer and president of Koze Productions.
How do you draw the line between free and paid content?
In the 13th episode of The Social Show, Julie Rochon recounts the career path that took her from web writer to business coach in positioning for solopreneurs, touching on the pivotal moment when she stopped giving away her content for free on the web.