Do you know your values and core principles as a salesperson?
Jean-Pierre Lauzier, sales consultant and speaker, teaches a way to discover his values and fundamental principles in order to develop sustainable sales.
2022, the year of false starts in communication and marketing?
With Omicron’s crunch to start the year and the collapse of cryptos and NFTs to end it, 2022 has looked like a string of half-fulfilled promises, mixed results, and false starts. Here’s a review of a year of mixed results.
Environmental impact of media choices: “Canada lags behind”
After publishing its game plan for inclusiveness in October 2021, French communications agency Publicis Groupe is back with a new edition of its PubliSees report, this time on the environment.
Video resumes: good… and bad practices!
The video resume gained sudden popularity when it was introduced by TikTok in its (defunct?) “TikTok Resumes” feature, aimed at employers. Little known to the general public, this vehicle is nevertheless gaining ground with recruiters (76% are in favor of it, according to a LinkedIn survey) and candidates who dare to think outside the box to stand out. Let’s see what it’s all about.
The war for talent: the recruiters’ perspective
The pandemic has brought labor and talent shortages to an all-time low. The lack of personnel is hampering the operations of many companies. And so, recruiters must adapt, rethinking the recruitment process. We asked them what has really changed in the way they conduct interviews.
More employees are realizing that the grass is not necessarily greener on the other side
After two and a half years of pandemic, runaway inflation and now the spectre of a recession, the mood of workers is both volatile… and terribly difficult to understand.
5 best practices to create a “disconnection” culture
In an ADP survey released on October 12, we learn that 32% of workers do not feel “able to set boundaries at work to maintain a work-life balance.” Beyond policies, wishes and good intentions, we wanted to know what a company can concretely do to establish a culture of disconnection. We asked managers and HR professionals. Here are their answers.
Influencer Marketing: How to Run Effective Campaigns?
Interview with Laetitia Jallais, executive director of the pan-Canadian agency bicom and expert on Influencer marketing.