Does the management role still make people dream?
A recent study conducted by the Cegos firm among young managers points to a form of vocational crisis. Analysis in 5 key facts.
Digital Sobriety: 5 Actions to Reduce Your Carbon Footprint on the Web
With the integration of artificial intelligence in all facets of digital life, cloud computing is becoming increasingly energy-intensive. Quietly, some agencies and web companies are now promoting “digital sobriety,” a concept that involves attempting to reduce the carbon footprint of online activities. Here are five actions to consider to participate in this movement.
Does the future of marketing lie in SEO within AI platforms?
Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.
The arrival of Generation Z in business: an opportunity to update management practices!
How can we better communicate with Generation Z and integrate them effectively into our organizations? This is the crucial question addressed by Maé Ustarroz, management strategy consultant, as part of a new training program dedicated to intergenerational issues. Interview.
Who is Heylist, the Canadian application for managing nano influencer campaigns that just won a Webby Awards?
On May 12th, in New York, Heylist turned heads by winning a prestigious Webby Awards in the “Marketing and Content Management for Applications and Software” category. Interview.
When transparency becomes a team retention lever
The “HR Day 2025 – Innovative Strategies for Retail” was an opportunity to take the pulse of a sector still affected by labor shortages. Throughout the day, transparency was discussed as a lever for attraction, but also talent retention. Explanations.
Employee-Generated Content on Social Media: When Discomfort Enters the Office
According to several studies and surveys, there’s nothing more decisive in convincing candidates to join your organization or consumers to buy your products than giving your employees a voice on social media. However, be careful not to go too far with this practice!
Are we obligated to participate in our company’s office life video?
Employee generated content (EGC) should be done on a voluntary basis. However, some managers are insistent… We clarified this point with Annie Bourgeois, labor and employment lawyer at Langlois Avocats.