After years of sprinkling the “buzzword” of AI on all sorts of societal or organizational issues, could it be that the year of artificial intelligence has finally arrived? Here are 6 trends to watch in communication and marketing in 2023.
With Omicron’s crunch to start the year and the collapse of cryptos and NFTs to end it, 2022 has looked like a string of half-fulfilled promises, mixed results, and false starts. Here’s a review of a year of mixed results.
After publishing its game plan for inclusiveness in October 2021, French communications agency Publicis Groupe is back with a new edition of its PubliSees report, this time on the environment.
Terribly effective in communicating a message while striking the imagination, the meme has that little “edgy” side that makes some companies uncomfortable using it. Capterra believes that it is now time to democratize it, by integrating it into the marketing and communication arsenal of companies.
Remote brainstorming is a horror for many creatives in the advertising industry. However, a recent article showed us that there could be a major advantage, which is a better ability to judge good ideas.
On August 1st, a survey by Capterra reminded us of the impact that online reviews can have on the consumption decisions of Internet users.
Companies need to be creative to meet the complex challenges of our time. However, this subject is not always well understood by the general public, or even by researchers. Here are four recent studies that shed new light on the notion of creativity.
Interview with Benoît Skinazi, co-founder and chief marketing officer of Sharethrough, who talks about their new “green programmatic platform” product launched last June.
